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Travel Guide to Puglia Wine Region

Seduced by timeless dolce vita, sandy beaches with blue water, divine food and wine, culture and history and so much more, thousands, if not millions, choose Puglia for an authentic Italian experience.

Check all the Wine Tasting Tours in Puglia Wine Region!

Explore Puglia wine region with the help of our travel guide:

Wines of Puglia and where to taste them

Top 3 places to visit

Explore natural beauty of Puglia wine region

Local Cuisine

National Park Garano, Puglia, Italყ
National Park Garano, Puglia, Italy

This long and narrow piece of land with over 800 km of coastline forms the heel of Italy's "boot". Puglia wine region borders with Basilicata, Campania and Molise regions. Who wants to experience authentic Italy as well as try distinctive wines, Puglia wine region is right here. Here you can experience the southern Italian mentality and authentic and relaxed everyday life. Art, culture, and history meet charmingly, whether in the olive groves with their centuries-old trees or in the villages with the cobbled streets, lush backyards, and huge city gates. If every region should have a color Puglia would definitely take blue and green.

Interested in customizing your Puglian wine vacation? Simply send us your preferences here, and our team of experts will tailor the perfect itinerary for you.

Where to Stay in Puglia

From boutique hotels tucked away in historic towns to luxurious resorts boasting stunning coastal views, Puglia offers a diverce stay options that promise an authentic experience.

Trulli Holiday Albergo Diffuso

An immersive experience in Puglia isn't complete without a stay in an authentic trullo, the iconic cone-shaped structures that serve as a symbol of Puglia globally and hold the prestigious title of a UNESCO World Heritage Site.

Victoria Palace Hotel & Zen Wellness

The Victoria Palace Hotel Zen Wellness, a four-star establishment, is situated in Gallipoli within the Salento region of Puglia. Positioned a mere 350 feet from the waterfront, this hotel presents an outdoor pool for its guests' enjoyment.

Tenuta Del Grillaio

Located 40 minutes drive from Bari, in the heart of Puglia's countryside, Tenuta del Frillaio offers you to enjoy Apulian peasant traditions by staying at there estate.

Dogana Resort

An exclusive atmosphere, with a touch of glamour, Dogana Resort offers you full service with the finest details for you to enjoy Mediteranean.

Discover more accommodation options in Puglia.

Wines of Puglia wine region

Puglia wine region has a wide variety of terroir that is expressed in wines giving rich aromas and flavours. Vines here favour natural gifts, the sun, and the soil. because of this, wines of Puglia have a strong character and distinctive identity. Besides, Puglia is one of the top olive oil producer regions in Italy with the quality and quantity of extra virgin olive oil. Yes, it is a dream place, territory covered with vineyards and olive grooves creating spectacular landscapes.

rural landscape of puglia

Puglia wine region covers 83 000 hectares, about 80% of which is planted with red wine varieties. It has four distinct DOCG and 28 DOC zones, some of which are well known far beyond Italy's borders. Salice Salentino and Primitivo di Manduria are two most popular DOC wines produced in the Puglia wine region.

The climate is characterized by dry heat and soils that are bursting with fertility. This creates wines of Puglia that impress with their fruity maturity. However, they have a good freshness, which is maintained by the particular geographical situation: Puglia is surrounded on three sides by the Mediterranean Sea so that a constant breeze cools the vineyards - especially in summer.

Puglia Wine Region Map

Puglia Wine Map

Grape Varieties found in Puglia Wine Region

The majority of the vines from Puglia wine region are red. And like no other wine region, Puglia is famous for the grape variety Primitivo. The wines produced out of this variety - as the name might suggest - is by far not primitive. So the name derives from the Latin word "primativus": the variety that ripens the earliest. It is the first one that drifts in the spring, blooms the earliest and is already harvested in August. Together with Primitivo, Negroamaro is also one of the most widespread grape varieties. These two grape varieties are unique to the region and are mainly cultivated in the southern part. While in the north, more widespread varieties such as Sangiovese and Montepulciano.

Other grape varieties from Puglia wine region:

Red grape varieties:

  • Negroamaro
  • Primitivo
  • Aleatico
  • Bombino Nero
  • Malvasia Nere di Brindisi
  • Malvasia Nere di Lecce
  • Uva di Troia

White grape varieties:

  • Bombino Bianco
  • Fiano
  • Falamghia
  • Impigno
  • Moscato di Trani
  • Verdeca
  • Trebbiano
Traditional Vyneyards Of Puglia Wine Region
Traditional Vineyards of Puglia wine region

Something more than Primitivo

Red wines of Puglia from the autochthonous, so only there occurring grape variety, Negroamaro - often in combination with Primitivo - deserve special attention in particular in Salentino. Here, the red wines must consist of 90 % Negroamaro grapes, The name of the grape variety literally means "black bittersweet", but it presents itself by no means bitter in the glass, but rather reminds of ripe plums with a hint of oriental spice notes. A property that makes wines of this grape variety the perfect companion to a pizza.

Another exciting, red grape variety is Bombino Nero, which also provides plenty of fruit, but also brings an animating acidity, so that it also produces rosé wines of Puglia. When it comes to white wines of Puglia wine region, the international grape varieties dominate the region. A real tip from Puglia is, therefore, the Verdeca, which is only cultivated in a small area. A white representative of the region with its own unique flavor.


Best Quality Wines of Puglia Wine Region

There is a big difference between the north and southern Puglia, Salento Peninsula. These differences are also expressed in terroirs and consequently, wines are also different. Puglia wine region is divided into five territories that are well-defined wine districts: High Murgia, Lower Murgia, Itria Valley, Messapia, and Salento.

The finest qualities of vines grow on the Salento peninsula. In the province of Taranto, in the area around Manduria, you will find the best Primitivo wines.

Primitivo wines are characterized by a harmonious spicy aroma reminiscent of cinnamon, cloves, black pepper, and dark forest fruits.

Strong and flavourful Primitivo is also produced in the northern and central part of the Puglia wine region, while here the widespread variety Nero di Troia often enters into a beautiful connection with Sangiovese and Montepulciano. In the province of Bari all around the Castel del Monte, built by Emperor Frederick II, high-quality wines from the variety Nero di Troia are grown, which deliver brilliant results either as single-grape wines or in a Cuvée.

Top Wineries of Puglia Wine Region

During the last few decades, the viticultural revolution has been undertaken in the Puglia wine region, which made a shift from quantity to quality production. Numerous producers with quality orientations transformed bulk wines into high-quality elegant ones.

Moreover, a number of wineries with open cellar doors for visitors also increased. Here you can view a full list of wineries in Puglia!

Borgo Turrito_calici

Tradition, youth and Innovation!

Borgo Turrito is located in Borgo Incoronata, an ancient suburb a few kilometres from Foggia, in Apulia.

Taste their exceptional, award-winning wines paired with Apulian appetizers from the Borgo Incoronata.

amazing wine cellar and barrels of wine in Agricola Ladogana winery in Puglia wine region

Organic wine lovers!

Organic producer Agricola Ladogana, is located in the certified DOC zone of Puglia, at the Passo d’Orta. 

Producer is famous for producing wines with great passion and huge respect towards the terroir, aroma, and soul of Apulian territory.

Top 3 places to visit while in Puglia

Lecce - the Florence of the South

This incredible and fascinating city, also known as the "Florence of the South", is one of the places in Apulia that you should have seen at least once in your life. The city has many Baroque buildings and works of art and is the reason why Lecce is often referred to as the "Baroque city" par excellence. Lecce has a beautiful city centre and numerous churches and squares: Santa Maria della Provvidenza, the splendid Piazzetta dell'Addolorata, and the Basilica di Santa Croce.

One of the distinctive features of Lecce is the typical stone used here over the centuries to build most of the buildings in the historic city center. Lecce is undoubtedly ideal for a gourmet holiday and tasting the typical local dishes, such as the "Rustici leccesi" dumplings.

Caricato Factory_2


While in Lecce, you can visit Caricato Factory, a family-run winery. Estate is located fully in a rural setting, surrounded by lands of cereals, legumes, vines and olive groves.

You can enjoy your glass of excellent wine and admire hilly landscape!

Castel del Monte - a mysterious place

Castel del Monte is one of the most mysterious places in Italy and a place that should not be missed during a holiday in Apulia!

This castle was built in 1240 by the Hohenstaufen emperor Frederick II. It is located in Andria on a hill from which you can overlook on one side the whole Murgiatal, while from the other side you have a breathtaking view of the Adriatic. The castle is characterized by its unusual shape with an octagonal floor plan, with each octagonal tower also built at the corners.

Castel De Monte, Puglia, Italy
Castel del Monte, Puglia, Italy

In 1996, due to the universal and exceptional value of this facility, Castel del Monte has declared a UNESCO World Heritage Site, not only because of its architectural beauty but also because of the secrets of this castle. Go and discover!

Ancient houses of Alberobello

This city is also known as the "City of Trulli". Alberobello was recognized as a World Heritage Site in 1996. It is an exceptional example of architecture with prehistoric techniques. Numerous ancient Trullis are still intact today and still used.

A "Trullo" is a small limestone house with a typical frustoconical roof. It is a dry stone construction, where the limestones from the nearby fields were carved. The largest number of Trulli is in Alberobello but they are also present in the Itria Valley and can also be found in Locorotondo, Martina Franca, Cisternino and Fasano. Discover these charming tiny houses of ancient poor people who protected themselves in there against the summer heat of Puglia.

Trulli Houses Of Alberobello, Puglia, Italy
Trulli houses of Alberobello, Puglia Italy

Find the best Puglia Wine Tour Guides and embark on unforgettable Guided Wine Tours in Puglia.

Diversity of Apulian nature

Although the often Caribbean-looking sea is Apulia's main attraction, the landscape is much more diverse. So, the mysterious dark beech forest "Forestra Umbra" is located on the Italian boot spur. The hilly Itria Valley is not only famous for its trulli-style cottages, but also for its cultivated landscape of orchards, cornfields and olive groves with centuries-old trees. Both at sea and inland, numerous cave systems have been formed over the past few million years that have found unique fossils or rare stalactite formations around the world.

Foresta Umbra - An enchanted fairytale forest in Puglia

The unique combination of dense forest, coast, as well as freshwater and saltwater lakes with a species-rich flora and fauna, characterizes the Gargano National Park in the north of Puglia. Its green lung forms the "Foresta Umbra", a forest of beech, maple and oak trees up to 800 m above sea level and therefore shady and cool. The 400 hectares of the Foresta Umbra is divided into 4 zones, of which only one is reserved for animals and plants. The other zones can be actively explored on hiking and cycling trails.

Foresta Umbra
Foresta Umbra, Puglia,

Visitor centre of the park has maps in stock and acts as bicycle rental. Around the visitor centre, there is a small play park for the youngest visitors. Here you can also admire and even feed wild animals up close.

Grotte di Castellana - a trip to a fantastic world

Due to its karstic, highly permeable stone floor, numerous subterranean cave systems have formed in Apulia. Among them are the caves of Castellana. Soon after their discovery, the caves were made accessible to tourists.

There are numerous multilingual guides and two very well walkable trails, of which the longer leads up to the "White Grotto". Here, the stalactites have been given a white colour due to the lack of light and the flawless air of the last 90 million years. In the impressive ambience of the 60-meter-high cave, the spectacle "Hell in the Cave" has been performed for a few years in summer - let yourself be lyrical, dance-like and acrobatically surprised.

Isole Tremiti - beautiful beaches and tranquility

In front of the Gargano is an archipelago of five islands, which administratively belong to the Gargano, but form their own maritime nature reserve. People have been settling there for ages, as evidenced by finds from the Neolithic and Iron Age.

Although San Nicola is the smallest of the islands, it is the most important with its 11th-century Benedictine abbey. San Domino is the largest of the islands and has a sandy beach. Its coast is, as that of the island of Capraia, rugged and interspersed with picturesque caves. Definitely worth a boat trip or even a diving holiday, because the many sea caves are only accessible from the water.

Tremiti Islands
Tremiti Islands, Italy

How to get to Isole Tremiti?

The islands can only be reached by boat from Rodi Garganico, Vieste or Termoli, or with a twenty-minute helicopter flight from Foggia.

Check more info about flights.

What to eat in Puglia wine region

People of Puglia love their land and are proud of their down-to-earth, rural tradition. Simple, rustic, and carefree, the Apulian cuisine presents itself.

Burrata Cheese
Burrata Cheese

Mare e terra - ingredients from the sea and the countryside - dominate the cuisine of Puglia. The absolute protagonists are vegetables, durum wheat pasta and of course the golden olive oil. The best-known type of pasta, which is almost equated with Apulia's cuisine, are the orecchiette, small, round noodles whose shape is reminiscent of ears (orecchiette = ears). Just as important as pasta is bread in Apulia. There is the dough curd Frisedda, usually baked twice and thus longer-lasting and is also like softened in tomato sauce.

Rustico leccese - a piquant snack from Salento

Rustico leccese is a very popular savory snack that is not only eaten in Salento. It is often ordered as "rustico" the actual name is "pane rustico leccese". The word "rustico" stands for rural or just rustic; "leccese" means that it comes from Lecce.

The Rustico leccese consists of a round puff pastry with a puff pastry lid, which makes the unique shape and is filled with bechamel, mozzarella, and tomato sauce. The circumference is about 10 cm, fits well on the hand, and has a firm place in the culinary everyday life.

Orecchiette alle cime di rapa  - Pasta with stalk cabbage

Unmistakably Baresian: Because Orecchiette has a long tradition here and this meal is the national dish in Puglia. A popular photo motif in Bari Vecchia is one of older ladies, who scrap the noodles by hand in the streets.

Rapa is a stalk cabbage variety and has a season in autumn and winter. For this dish but only the sprouts are used. The anchovies give a corresponding spiciness to the dish.

Orecchiette Pasta
Orecchiette pasta

Orecchiette is made from semolina flour, wheat or barley. The time of cooking varies accordingly. But overall, the orecchiette with rapeseed sprouts are quick and, above all, very easy to prepare. Orecchiette are often eaten in Bari with various types of cabbage, but with the Cime di Rape, it is a typical dish for the province.

Purea di fava con cicoria - a piece of Apulia on the plate

Apulians are fanatical vegetable lovers, and if you visit Puglia in the winter months, you can almost be sure that you will be served with broad bean purée, usually accompanied by chicory with olive oil sprinkled over it. A heavy meal of the finest kind! Chicory is a kind of vegetable that tastes slightly bitter but is the perfect complement to the creamy puree.

Fava Piure With Chicory
Fava Piure with Chicory


Frequently Asked Questions about Puglia Wine Region

1. Where is the Puglia wine region located?

Puglia wine region is located in the south-eastern tip of Italy, its capital city is Bari. The region of Puglia borders Molise, Campania, and Basilicata. Puglia also reaches the Adriatic Sea, the Ionian Sea, and the Gulf of Taranto.

2. What are the most famous sub-regions and appellations in Puglia?

Under the influence of the coastline and unique terroir, Puglia defines the regions of Murge, Lower Murgia and Itria Valley, Daunia and the High Murgia, Messapia, and Salento as wine districts. Several appellations are registered in the region, of which 4 are DOCGs, 28 are DOCs, and 6 are IGPs, and Primitivo di Manduria is the most popular appellation here.

3. What are the main grape varieties in Puglia?

Indigenous grapes are responsible for the most unique wines of Puglia. Grape varieties like Nero di Troia, Primitivo, Bombino Nero, and Negroamaro rule here. Sangiovese and Trebbiano are also among the main grapes under vine in the region.

4. What is the best wine to try in Puglia?

Primitivo di Manduria (the same grape as California Zinfandel) might be one of the best wines of Puglia wine region and is our tip for wine lovers. This deep red-purple wine often brings aromas of red fruits such as cherry and plum, gaining complexity with aging.

5. What kind of wines do they produce in Puglia?

Mostly, red wines. Negroamaro, Primitivo (same grape as California Zinfandel), and Nero di Troia are the main grapes used when producing red wines of Puglia.

Discover Puglia With Local Wine Guides

Check out our local wine tour guides with their wine tour offers to have everything organized when visiting the Puglia wine region.

Displaying 1-3 of 3 local wine guides

Francesco Z

Francesco Z

Offers tours in:
Brindisi, Puglia, Italy

Dimensione Puglia is a tour operator founded by Francesco and specialized in wine tours. We...

Alessandro P

Alessandro P

Tour guide, nature (hike and bike) guide, wine and olive oil sommelier in Puglia, Matera and...

Paolo and Donato

Paolo and Donato

Offers tours in:
Puglia, Italy

"Frrud" the wine cellar- Wine museum Dating back to the 1500s and after 70 years of inactivity,...

Map of Wineries in Puglia

Discover the locations of wineries in Puglia

Subregions in Puglia

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